Ever since the inception of the current pandemic situation, the online world has been providing momentous succor to all forms of businesses. It has been recognized as the only auspicious medium that could withstand all forms of possible hindrances to all sorts of businesses. It would certainly be an understatement to say that the business world was crippled by the COVID-19 pandemic last year. There is no escape from the fact that the online world is the only dependable way to go. 2020 was certainly a turbulent year, from the coronavirus pandemic to a new wave of social justice movements and a contested presidential election. Most of us don’t conceive how broader societal events and technological developments impact design, but while specifically creating for the fast-paced web, designers ought to be apprised of wider trends. As we are looking forward to designing for the web in 2021, there are numerous emerging trends to consider emerging from 2020. From a higher emphasis on inclusive design to more immersive experiences, these trends are most likely to play a seminal role in the future of web design in 2021. Augmented reality is currently under-utilized method of reaching your target audience and introducing them to your product more comprehensively and compellingly. It can be used for both business-to-consumer (B2C) and business-to-business (B2B) companies because it fully immerses the user, and that experience can be molded to fit any organization or product. As the pandemic continues, many people are unable to experience a product in person and are looking for alternatives so they can still experience a brand and a potential purchase. Furthermore, sales teams are frustrated as they’re unable to travel for business meetings, product demos and events. As AR helps with data visualization and prototypes, some B2B brands are utilizing it to create immersive experiences. Visuals inspired by print meet a viewer’s need to connect with something from the real world especially in a time when many of these connections are severed. What may seem antiquated is actually drawing inspiration and improving on tried-and-true methods of informing and capturing an audience. You can draw from print without letting your website feel outdated or clunky, and we’ve seen success when designers follow these key steps:
Choosing the appropriate typography: This can be done easily, especially considering the larger, bolder titles that should be designed to be swiftly swept by the viewer.
Prioritizing legibility: A block layout with strong borders can clearly group a section of a website and is reminiscent of a style that is found in comics.
In addition, designers are free to draw inspiration from layouts used in newspapers and magazines as to design for scale. Newspapers historically filled the entire page, which is a valuable lesson for web designers to learn as they explore scale and canvas sizes for the web.